Most large organizations are not struggling with ideas. They are struggling with how decisions are made, how authority is structured, and how execution is governed at scale.
The introduction of AI and “digital employees” is exposing these structural weaknesses, not fixing them. When judgment is embedded in software without clear accountability, escalation paths, or risk boundaries, enterprises don’t get intelligent automation—they get faster, more opaque failure.
The core challenges I see repeatedly in complex organizations include:
- Due Diligence
- Merger Rationalization
- Merger Execution
- Complex Program Planning
- AI Strategy
- Transformation Planning
- AI Impact on Transformation
- Value Realization
- Organization Design / Optimization
- Application Rationalization
The result is familiar: transformations that look impressive on slides but stall in execution; AI initiatives that remain trapped in pilots; and technology organizations that carry responsibility for outcomes they were never structurally empowered to govern.
My work focuses on these underlying operating model and governance questions – clarifying objectives, escalation architecture, and accountability so that transformation, AI, and digital workforce initiatives can scale responsibly in environments where trust, regulation, and resilience are non‑negotiable.
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Rob Purks is a Founding Partner at Lumerai Advisors , a technology strategy advisory firm. Lumerai Advisors provides an unbiased perspective which is not influenced by vendor relationships. With over 150 years of CIO and technology experience, the founding partners bring an honest and complete perspective on technology strategies and challenges.
Rob Purks CIO & Management Consultant 
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